The Star – Dallas Cowboys World Headquarters


Dallas Cowboys, City of Frisco, and Frisco Independent School District


Situated on 91 acres of land, The Star is a $1.5 billion mixed-use development in Frisco, Texas and is a unique partnership between the Dallas Cowboys, the City of Frisco and Frisco Independent School District. The project features 225,000 SF of retail space including 28 restaurants and bars, a 60,000 SF state-of-the-art fitness facility called Cowboy Fit, a 12,000-seat (expandable to 22,000 seats for music events) muti-use event center, a 300 key Omni hotel with 15,000 SF of event space, and a 170 key luxury apartment living center.



LPC Roles: Master Planning, Entitlements, Development Management, Property Management, Leasing

Facility Uses

Fitness Facility
Event Center
Hotel Units

Project Scale

225,000 SF Retail, 60,000 SF Fitness Facility, 12,000-seat Event Center, 300 Hotel Units
170 Apartment Unit

WOW Factor

LPC was selected to master plan, develop, manage, and lease the project. The mixed-use development opened in 2015 and is currently 99% leased and demands 40% higher rates in the HQ building than competitive sets.


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