Lincoln Café at Lincoln Park I

Lincoln Café at Lincoln Park I

Location:

13900 Lincoln Park Drive
Herndon, VA

Owner / Client:

Colony Realty Partners, LLC

Project Overview

As a committed third party manager, continually seeking to add value to our clients’ portfolios, Lincoln Property Company took an existing under-performing deli amenity and transformed it into an updated café that reduced expenses, and pleased tenants.

The Challenge

• Lincoln Park I is a single building, with three tenants, and approximately 300 occupants.
• The largest tenant in the building had a clause in their Lease requiring a deli. Their office was staffed 24/7.
• Tenant Leases capped their respective operating expense increases.
• The building’s deli didn’t provide seating, it was only open 5 hours per day, and would close 1.5hrs mid-day to pick up food that was prepared off-site. The deli was financially insolvent, and had to be subsidized at the cost of $40k+ per year.

The LPC Solution

• The old deli contractor service was terminated, and LPC managed the demolition and repainting of the suite.
• After researching alternatives, Monumental Markets was selected as the new service operator.
• The deli was re-branded as Lincoln Café, and promoted the client’s name prominently on the logo.
• The formerly staffed deli was now completely automated – security monitored by the vendor.
• Lincoln Café equipment was provided to the building at no cost.
• Without a worker extra space was made available to install tables and an HDTV.

Results Achieved

• The café is open 24/7 to tenants.
• The new café costs the client nothing to operate!
• Deli operating expenses diverted to common area energy saving initiatives.
• Building given a $150/mo stipend for marketing, meetings, and tenant relations.
• Positive feedback from tenants.
• Sales increased 28.67%!